When word hit that Kevin Smith was aiming for the Oscars with a qualifying theatrical run for his divisive film, Red State, critics split over his perceived goals and, more specifically, the financial terms of his week-long engagement at L.A.’s beloved, family-run New Beverly Cinema. Reached for comment, Smith explained his award season intent and why he’s charging $20 for a screening and Q&A at a theater where you can get a double feature for $7 every night, often with an amazing Q&A for free.
Smith, who’s achieved a successful run thus far with his self-distributed Red State roadshow tour charging $65 a ticket with little advertising costs and expenditures, will screen his film from August 19-25 at the New Beverly Cinema in order to qualify for Academy consideration for his cast, including actors Michael Parks, Melissa Leo, and John Goodman.
“To be clear: this Academy-qualifying run is STRICTLY about the ACTORS,” Smith said in an e-mail to Movieline (emphasis his). “I’m not looking for consideration (or even kevsideration) for myself; I just want to see the true talents behind our flick get at least a shot at their propers.”
Smith’s overall awards season campaign plans will follow the cost-effective plotting of his release strategy, which was publicized through word of mouth, social media, and Smith’s established fan base and podcast. “Naturally, in keeping with every aspect of [the] Red State adventure thus far, any campaign will be no-budget,” Smith wrote. “I’m hoping common sense saves us a bunch of money for costly trade ads: When December 31st rolls around, if there aren’t five better supporting actor performances than the dramatic clinic Michael Parks operates in…
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